How to deal with romantic rejection? Adopt a façade of quiet acceptance and sob in secret? Or burn all your love tokens in public and phone your ex (screaming) at 3am every day ‘til you feel better? More empowering than the former, and less psychotic than the latter, Marina Diamandis opted to take the creative approach, channeling her heartbreak into a man-devouring alter-ego named Electra Heart. According to the song titles on Marina and the Diamonds’ sophomore effort, the fatally attractive Electra is a ‘Homewrecker’, a ‘Primadonna’ and a ‘Bubblegum Bitch’. On a positive note, it transpires she’s got a good set of pipes on her and a way with a tune too.